|Beaulieu and Customers Reap ODMS Benefits
January 1, 2004
Dalton, GA. -- The results are in and ODMS is a smashing success at Beaulieu, Residential. FloorSoft's ODMS software (Order Desk Marketing System) has now been fully deployed at Beaulieu, the 3rd largest carpet manufacturer in the world. Beaulieu customers and Beaulieu management are delighted. "ODMS will provide up to 9 solutions to a customer's request", stated John Petrel, President and Co-Founder of FloorSoft. "ODMS has many advantages over our old On-Line FOCUS optimization routine. With On-Line FOCUS, the system searched for 1 best solution to a request. The CSR was trained not to communicate the details of the solution. While this was a reasonable approach for the manufacturer, it was somewhat frustrating for the CSR and customer...particularly for customers who were looking for roll balances or try to fit their cuts to specific roll sizes. The approach with ODMS is to do a controlled marketing of solutions to the customer. The CSR can see all of the solutions and actively engages the customer with the details. If a customer simply wants a cut and there is a cut available, the solution will be found and presented on the screen as 1 of the 9 options. The CSR picks the cut solution and the deal is cut. However, ODMS searches through the mill's inventory for dyelots that contain short rolls that are marked for discount. The program then forms multi-piece solutions that will contain 1 or more of these discounted rolls in the solution. If one of these solutions is acceptable to the customer, then a win-win trading relationship has been established. The customer receives the discounts and the mill avoids much deeper discounts that would have occurred when these rolls were sold to distressed inventory brokers."
"It is not just a theory any more", stated Petrel. "While specific Beaulieu results and strategies remain confidential, I can report that short roll sales using ODMS are up over 800%!"
"But this program is not just about short rolls. There are powerful improvements to the multi-cut logic. When a customer order cannot be filled with only 1 lot, if it is available, the system will find a solution in the fewest possible number of lots. This will save some orders from being backordered (or lost all together) and improve customer satisfaction."
"The system will also offer multi-piece solutions to an order when the single-piece solution being requested by the customer is not available. We will even display less-than solutions to try to save the order for the manufacturer," stated Petrel.
ODMS is one of many solutions available to Flooring manufacturers and retailers.